{"product_id":"watch-dial-vintage-california","title":"Watch Dial: Vintage California","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeaturing a distinctive composition of half Roman and half Arabic numerals, along with dashes at 3, 6, and 9 o'clock, the California dial has definitely earned its status as an iconic design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e But what's the California connection you may ask? It's a wild one. According to Fratello Watches, during the 1970s vintage watch boom, a Los Angeles-based dial refinisher, Kirk Rich, started refinishing Tudor dials with this distinct design. The biggest problem? Tudor watches that were rebranded “Rolex Tudor” to supposedly increase their prestige. The term “California Dial” then became known among scammers to denote a “redone” dial. In other words, it was a term that applied to fake dials. Read all about it here. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis\u003cstrong\u003e Vintage California dial\u003c\/strong\u003e is filled with a special blend of\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eC3 Super-LumiNova®\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eLume and pigments to produce a creamy, vintage lume colour. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eNote: To achieve this lume blend, the lume intensity will not be as strong or last as long as dials with original C3 lume.\u003c\/span\u003e\u003c\/p\u003e","brand":"IV","offers":[{"title":"Default Title","offer_id":45971554336975,"sku":"iet1788259441035","price":31.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/3502\/2287\/files\/watch-dial-vintage-california_1.png?v=1788259448","url":"https:\/\/goeliteus.shop\/products\/watch-dial-vintage-california","provider":"My Store","version":"1.0","type":"link"}